Conceptualize – Visualize – Realize
production design solutions
fabrication & treatments
Conceptualize , visualize and realize is basically conceive, imagine and fabricate.
In a complex production, such as executing an international brand campaign, where there's multiple agency involvement, more than one production company, and several sub-clients, all with attending and sometimes different interests, clarity is sometimes lost. There is a mission creep of undisciplined thought. Good ideas and concepts weaken.
In such a case, the first job of the designer is to rediscover the essential objective that unites the various interests, dispel the blur of development, and focus on true intent. From this clarity comes process, and with that comes solutions. The un-doable is often rendered doable, not by some brilliant high-tech application, or by throwing money at a problem (though each may play its part), but by understanding time and its all too finite role in the production process.
Design is applied intellect. It is not a computer application. Art, like science, is intellect of some sort. As a fine artist, as well as a scenographer, my understanding of the nature of perception and visual logic, ideation, clarity, imagination and conceptual visualization informs everything I do. That continual knowledge comes with me—it doesn't have a binary switch. The choices I make on behalf of a client are informed by a sensibility reaching across disciplines.
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Some clients I’ve had the pleasure to work with:
and many more including national & international agencies of repute
Copyright © Denis Lonergan. All rights reserved on all personal designs. Portfolio clips and other media used to cite contributions to projects fall under the doctrine of Fair Use.